Registering a trademark enables the applicant to obtain exclusive rights with regard to the products and/or services belonging to the classes of goods indicated upon filing.
All new signs capable of being represented graphically may be registered as trademarks, provided they are able to distinguish the products and/or services of a firm from those of other firms.
Signs which may constitute a trademark may comprise words, drawings, letters, digits, sounds, the shape of the product or of its packaging, and chromatic combinations and hues, etc.
The trademark must fulfil the fundamental requirements of novelty, originality and ability to distinguish.
The trademark is new if it cannot be confused with prior distinctive signs that are identical, or otherwise can be confused with it, used by others as marks, firms or signs for identical and/or similar products and/or services.
The trademark is distinct and able to make the marked products and/or services recognizable in clear and evident fashion compared with identical and/or similar products and/or services present on the market.
The trademark is original if it does not consist of a generic and descriptive indication of the marked products and/or services.
The trademark, moreover, must not be such as to deceive consumers with regard to the origin and quality of the marked products and/or services.